Founder / CEO / Creative Director
Accountability Has A Name.
Conrad Eskelinen founded Unicus Marketing in 1993 and remains directly involved in the strategy, creative direction, execution, and quality of the work.
For more than 33 years, he has helped transform ideas, solve business problems, build companies, develop systems, and move important initiatives forward.
More Than A Marketing Background
A Business Builder With Deep Creative Capability.
Conrad’s experience extends beyond marketing leadership.
He has founded, operated, developed, and helped lead businesses across creative services, software, renewable-energy monitoring, hospitality, filmmaking, travel, and other ventures. That operating experience shapes how he approaches client work: understand the business need first, determine what must be created or corrected, and connect strategy directly to execution.
Marketing And Business Strategy
Brand Positioning And Direction
Websites, Platforms, And UI/UX
Video And Visual Storytelling
Teams And Specialized Partners
Complex Projects Through Completion
Problem-Solving Under Real Conditions
In The Work
Leadership That Does Not Disappear After The First Meeting.
Conrad serves as the strategic and creative lead on Unicus engagements.
He remains involved in defining priorities, directing the work, evaluating decisions, coordinating specialized resources, solving problems, and maintaining the standard through completion.
The Work Is Not Sold By One Person, Managed By Another, And Passed Through Layers Of Account Staff.
Experience Built Through Execution
33+ Years In The Arena.
Conrad’s experience was built by doing the work—not by standing outside businesses and advising from a distance. The range matters because important business needs rarely remain confined to one discipline. The idea, objective, brand, message, platform, assets, and execution must work together.
Built Beyond Unicus
The Perspective Of Someone Who Has Built And Operated Businesses.
This is not a complete résumé. It is evidence that Conrad’s business judgment comes from building, operating, launching, correcting, and taking responsibility for real companies.
Unicus Marketing
Founded and developed a multidisciplinary business growth and creative execution company.
Data Monitoring Solutions
Founded and led a cloud-based software company creating renewable-energy monitoring platforms deployed internationally.
Interface Design Solutions
Created customized web interfaces, dashboards, portals, and systems for specialized business applications.
136 Center & Grill
Helped create and operate a large restaurant and event business, including its concept, brand, environment, team, marketing, and launch.
DiveBum
Founded an underwater and wildlife production company focused on cinematography, documentary work, and conservation storytelling.
Experience Across Industries
Participated in businesses involving travel, environmental interests, claims assistance, software, hospitality, and other entrepreneurial initiatives.
Business Judgment Formed By Building, Operating, Launching, Correcting, And Taking Responsibility.
United States Navy / USS Antrim
Search & Rescue
The Standard Was Formed Early
Discipline Under Pressure.
Before founding Unicus, Conrad served in the United States Navy and qualified as a Search and Rescue swimmer aboard the USS Antrim.
The experience reinforced principles that still shape how he leads work today.
Remain Composed When Circumstances Change
Understand The Objective
Prepare Thoroughly
Make Decisions
Protect The Team
Finish The Assignment
Accept Responsibility For The Outcome
What Conrad Believes
The Work Has To Create Real Value.
I believe good ideas deserve more than discussion. They need direction, structure, creative thinking, and disciplined execution. My responsibility is to understand what the client is trying to accomplish, determine what must happen, and help build the work required to move it forward.
Begin With The Clearest Need
Never Force Work That Is Not Justified
Treat A Standalone Project Seriously
Connect Strategy To Implementation
Solve The Problem Behind The Deliverable
Maintain Direct And Honest Communication
Use Technology And AI With Human Oversight
Earn Broader Responsibility Through Useful Work
Never Allow The Standard To Move
Building Ideas. Building Systems. Building Companies. Building Momentum.
Start With The Need
Let’s Talk About What You Need.
One project, a larger initiative, or an idea still taking shape—tell Conrad what you are working on and where you need help.